The making and the portrayal of Scottish distinctiveness: How does the narrative create its audience?

How do states present themselves as inclusive towards migrants and their citizens? This article traces the discourse-to-audience framework through an analysis of Scottish government's rhetoric on distinctiveness its effect how young see Scotland. In order, we examine discourse is constructed conveyed a close examination First Minister Nicola Sturgeon's public speeches. Through examples given, image Scotland open, outward-looking invoked. We then fosters audiences narrative interviews conducted with adult living in operationalize Foucault's theory governmentality to this extent argue that macro directs ‘conduct conduct’ society.